Dilip Ramachandran
Films / Music / Branding / Live / Marketing / Promotions
CREATIVE DIRECTOR| DRUMMER| BRANDING & PROMOTIONS SPEACIALIST | LIVE ENTERTAINMENT PRODUCTION |
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Strategised and implemented promotional campaigns across multiple media platforms for Korn and Guns Roses Multi City tours resulting in sold out venues
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Negotiated barter deals maximizing promotional footprint with minimal cost of acquisition resulting in savings of nearly 60% of the marketing expenditure
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Led the sponsorship tie ups and entertainment scheduling for UNITED ART FAIR 2012
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Responsible for creation of IP’s for long term profitability and closely working with the operations team for cost analysis for relevant productions
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Lipton Ice tea, Radio One, Costa, Pioneer, Budweiser, Jack Daniels, Hit 95, Rolling Stone, Radio Indigo are some of the sponsors and partners I negotiated and brought on board for the live tours
Mooz Entertainment
Vice President - Marketing
2012 - PRESENT
Education
St.Columbas School - 1992
B.Com (H) Kirori Mal College, Delhi Univ - 1995
Skills
Drumming
Writing
Video Editing
Creative Direction
Marketing strategy
Cartooning
Branding
Presentations
Stand up Comedy
2010 - present
2010 - present
Dilip Ramachandran
Branding consultant
2009 - 2012
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Produced promotional content for various Google India products and initiatives which included the pan India GOOGLE BUS project in all major Indian languages, DOODLE4GOOGLE India, CHROME, ADWORDS
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Re branded and turned loss-making pub ‘ ATTITUDE alive’, into Gurgaon’s original trend setting profitable live music venue and the venue partner for the annual International HIMALAYAN BLUES FESTIVAL
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Programmed all the acts, Negotiated with all vendors and effected sponsor tie ups for the year long Music calendar which saw over 50 acts perform at Attitude Alive
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Live Entertainment programming and marketing consultant for indian fine dine restaurant ' INDIA GRILL ROOM ' in gurgaon
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Set the creative mandates for both channels pertaining to branding, on air look and related collaterals
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Briefed, Negotiated and Hired International Branding agencies to design the channels identity
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Recruited a creative team of 12 and set up the promo workflows and studios
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Exceeded Ad sales revenue targets via innovative on air ad solutions
UTV Entertainment Television Ltd
Creative Director - UTV World Movies & UTV MOVIES
2007 - 2009
• Drummer with India’s premier rock act, Parikrama from 1992‐2008
• Performed at DOWNLOAD ‘07, one of biggest music festivals in the UK. The only Asian band till date to accomplish this feat
• Won multiple Gold & Silver awards at PROMAX BDA – premier industry recognition for on air promos branding and creativity
• Keynote speaker at the Delhi advertising forum ‘ALT DEL 2010’ attended by CXO’s from the top advertising agencies
• Turned around live music pub ‘Attitude Alive’ to be nominated for the Best Bar for live music by TIMES NIGHTLIFE AWARD ’11
• Successfully produced and promoted the much acclaimed India tours for Nu Metal band ‘Korn ‘ & Rock Legends ‘Guns N Roses’
• Director : Directed AV’s and promos for HISTORY CHANNEL, ESPN
• Music : Toured with Parikrama at the download Festival ( UK) opening for Iron Maiden
CNN - IBN
Associate Creative Director
2005 - 2006
Dilip Ramachandran
Freelance Director / Musician
2006 - 2007
RESUME
ME
Work
experience
Achievements
• Drove on air promos strategy and execution with a team of over 30 visual artists
• Special projects director for Network 18 brands (CNBC TV 18, IBN 7, Yatra.com)
• Won numerous industry awards for creative excellence including PROMAX BDA
Metronomedia
Partner / Creative Director
2001 - 2005
• Established and ran a successful freelance creative practice directing corporate AV’s and music videos for clients such as Eli Lily, Microsoft, Hero Honda, ESPN, Maruti Suzuki
• Notable work being music video for electro rock act ‘ Orange Street’ and rock legends ‘Parikrama’
Tara AIM Television Business India Television
Senior Promo Editor Senior Editor Editor
2000- 2001 1999 - 2000 1995 - 1999
The formative 5 years of my career where I started off as a production assistant and learnt the craft of editing and visual creative expression. My musician genes played a very important role in the immersion and understanding of the visual space.
